Wednesday, December 9, 2020 - 12:00pm to 1:00pm
Host: 
Montgomery County
Venue: 
Zoom

BrandU is an Alumni Association series to help you build your brand both personally and professionally. Did you know that original content is the #1 way to market on a budget? But not just any content will do. In the session, Lauren Banyar Reich `02, CEO & Founder of LBR PR, will explain the key elements of successful original content – what it is, and what it is decidedly NOT. She will discuss all forms of original content, how and where to leverage each, and drill down on the key elements of a placeable byline article. She will also reveal best practices – from creating a strong point of view to developing a ‘remark’+’able’ story and how to slice and dice your content to ensure it creates 10x its value for you and your business or career.


Lauren Banyar Reich

Lauren is the CEO and Founder of LBR PR, a strategic communications agency that works with C-Suite executives, entrepreneurs, lawyers, doctors and professional service firms on campaigns that leverage thought leadership for greater visibility, credibility and ultimately profitability for her client’s businesses. Typically, these campaigns involve press outreach, original content (bylines, blogs, newsletters, etc.), social media strategy and execution (lots of focus on LinkedIn) and speaking events and partnerships. Lauren brings a level of enthusiasm, attention to detail and authenticity to her work that sets her apart in the PR world.

 

 

Cost: 

Free

Contact: 

For Questions:
Angela Dimopoulos
adimop@umd.edu

Zoom link will be provided once registration is complete.