Tuesday, December 1, 2020 - 4:30pm to 5:30pm
Host: 
Montgomery County
Venue: 
Zoom

BrandU is an Alumni Association series to help you build your brand both personally and professionally. As a PR pro with over 15 years of experience, Lauren Banyar Reich `02 understands the value of “earned media.” Let her bring you up to speed on how media attention can help your business or career and share insider tips and tricks to effectively pitch the press in order to build visibility and credibility. In this webinar, Lauren will help you identify ways to connect with influential journalists in your sphere, the key elements of an effective pitch and how to ace the interview itself. She’ll also reveal ways to leverage this press hit for maximum impact.


Lauren Banyar Reich

Lauren is the CEO and Founder of LBR PR, a strategic communications agency that works with C-Suite executives, entrepreneurs, lawyers, doctors and professional service firms on campaigns that leverage thought leadership for greater visibility, credibility and ultimately profitability for her client’s businesses. Typically, these campaigns involve press outreach, original content (bylines, blogs, newsletters, etc.), social media strategy and execution (lots of focus on LinkedIn) and speaking events and partnerships. Lauren brings a level of enthusiasm, attention to detail and authenticity to her work that sets her apart in the PR world.

 

 

Cost: 

Free

Contact: 

For Questions:
Angela Dimopoulos
adimop@umd.edu

Zoom link will be provided once registration is complete.