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Strategic Plan

The University of Maryland Alumni Association Strategic Plan

Forever Fearless | In Pursuit of Excellence and Impact for University of Maryland Alums Everywhere

The University of Maryland Alumni Association Strategic Plan is a living document and will evolve and grow as we do.

Our Strategic Plan Priorities

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Empower Terps to live a life of meaning and impact

Help Terps connect their passion with purpose. Fuel personal and professional growth through meaningful experiences and unique opportunities to find and deepen relationships. 

Terps volunteer at an event packaging food for others

Educate and activate alums to serve our communities and solve the grand challenges of our time

Position the Alumni Association as a key connector between our global alums and the University of Maryland's mission of service and impact for good.

Terp legacy

Engage every student from day one

Foster a culture of loyal and connected alums through initiatives that engage prospective, admitted and current students.


Foster Terrapin pride

Promote and amplify the power of pride to engage and connect Terps everywhere.

This is an exciting moment for our Institution and Alumni Association. We hope you enjoy reading about our commitment to our alumni and feel pride for the continued support you are providing to the next generation of leaders.

Amy Eichhorst Associate Vice President of Alumni and Donor Relations, University of Maryland; Executive Director, University of Maryland Alumni Association